How do I make a simple marketing plan
You don't need to be a black belt in marketing to create a plan, you just need to make sure you answer some basic questions: who, what, where, when and why.
Start off by creating your avatar. For those not in the know, this is not a reference to the movie, but it's your target customer. You want to be as specific as possible, never try to be the everything to all types as you will fail epically. A 50 year old man's mind set is very different to a 15 year old girl's.
Who is your ideal customer? Are they male or female, how old are they, where do they live, where do they hang out, do they have a family, what's their household income, do they have higher education qualifications, what matters to them? I could go on but I'll stop there. Basically you need to create a character, just as if you were writing a book and devising your protagonist.
Next you need to nail your ISP. What is the Unique Selling Point of your product or service? Research your competitors. Do a SWOT analysis - not just for your business but do your top 3 competitors too and then compare them to each other and yourself.
Once you've gotten to know your ideal customer like they're your best buddy and you've differentiated your business from the countless others, you can move onto to your marketing tactics. Where are you going to promote your business?
You already know where your customer is likely to hang out so make sure that's where you are too. You know what matters to them so make sure you appeal to their sensibilities. You also need to consider your reach and return, in other words, how many people will your chosen marketing tactic reach, how many of them are your ideal customer and how many of those are likely to take action?
If you make a line of bikinis then there is no point promoting them around Christmas, unless of course your ideal customer lives in Australia or very close to the equator. So you need to think about whether your product or service is seasonal, or useful for certain life events such as birthdays or weddings. Thinking about the when helps plan the where so jump back a step and make sure these two are aligned.
Finally, when you have your ideal customers attention, you must be very clear about why they would and should choose your product or service over another.